Victoria’s Secret has dropped a new campaign for The Icon collection and it marks the return of some of the brand’s most iconic models!

Gisele Bundchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel all are featured in the campaign alongside newcomers to the brand, but icons in their own right, Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He, and Emily Ratajkowski.

The campaign is centered around the new Icon by Victoria’s Secret Push-Up Demi Bra, which will become available on Thurday, August 10. The bra “features a first of its kind lifting and shaping technology that is customized to enhance the wearer’s natural shape. With an all over lace that disappears under clothes, the bra also features light push-up padding, a smoothing wing and fully adjustable and convertible straps.”

Shop the full collection now on VictoriasSecret.com.

“We are so excited to be launching The Icon by Victoria’s Secret collection. The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love. It’s an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons” said Janie Schaffer, Chief Design Officer at Victoria’s Secret.

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