Youngji Lee is making history!

The 20-year-old K-rap superstar was just announced as the new global ambassador of Coach, making her the first-ever hailing from Korea.

She will be featured in Coach’s upcoming Fall 2023 campaign.

For those who aren’t familiar, Youngji Lee shot to superstardom after becoming the youngest and first female winner of the popular Korean reality TV series High School Rapper. A few years later, she became the first female rapper in 11 seasons to win the hit rap competition Show Me the Money, as well as the first artist to win both shows.

Keep reading to find out more…

Youngji Lee captures Coach’s Courage to Be Real message of embracing all aspects of who you are with confidence so you can inspire others to do the same.

“I’m thrilled to be an ambassador for Coach, a brand that I enjoy wearing and that inspires me,” she says in a statement.

“I can’t wait to share what we’ve been working on together and excited to continue to share my story as part of our collaborations.”

“Youngji is someone who inspires others by being herself,” said creative director Stuart Vevers.

“She reflects the spirit of confidence and self-expression that we champion at Coach, as well as our vision for a more inclusive fashion world through the Coach family.”

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Check out the campaign photos inside…