Brad Pitt is celebrating National Coffee Day!

To commemorate the yearly occasion on Thursday (September 29), Brad participated in ad campaign with the Italian espresso machine brand De’Longhi.

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The company took to its official Instagram page on Monday (September 25) to share Brad‘s new campaign featuring the 59-year-old actor exploring the French countryside to promote De’Longhi’s new cold brew technology.

The Inglorious Basterds star has served as the De’Longhi’s brand ambassador since 2021

“Each collaboration with Brad Pitt in our Perfetto campaign exemplifies what our recent survey results shared with us – that our coffee routines are a cherished part of our day,” Maria Colon, VP of marketing and consumer experience for De’Longhi North America, said in a statement obtained by Variety. “As the leaders in espresso globally, we’re encouraging consumers to take time for themselves to enjoy their deeply personal, daily coffee rituals – which now, can include cold brew at home in addition to our existing, fantastic hot espresso options.”

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