Cole Hauser is keeping himself busy.

While the 47-year-old actor waits for production on the back half of the final season of Yellowstone (and the SAG-AFTRA strike to end), he’s launched his new venture, The Free Rein Coffee Company!

Keep reading to find out more…

Cole shared the news with fans on Instagram, along with a steamy pic of him drinking a mug of coffee.

“I’m proud to announce that I’ve decided to start a coffee company inspired by these men and women who wake up before the dawn,” he wrote in the caption. “Not because it’s easy, but because it’s hard.”

Cole added that “Free Rein is for anyone who gets up and works like a cowboy, gets up and chases a dream, or gets up and just feels like having a damn good cup of coffee. So get up and get after it. Dreams don’t work unless you do.”

The coffee will out in stores this fall, with names like “American Dirt”.

The end of Yellowstone was announced just a few months ago.