With worldwide protests shining a light on racial inequality, businesses in all industries are facing increased scrutiny over diversity in the workplace.
Black beauty CEO Sharon Chuter started the “Pull Up or Shut Up” campaign to encourage greater transparency in the beauty industry. Major companies like Revlon, L’Oreal, Tarte, Glossier, and more have shared company breakdowns with the campaign.
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Kylie Jenner’s company Kylie Cosmetics also shared their percentages on Sunday. The beauty brand revealed their staff is 13% black, and overall 47% BIPOC (Black, Indigenous, and People of Color), 53% white, and 100% women-identifying. The cosmetics company wrote on its Instagram page:
“Kylie Cosmetics is here for Pull Up for Change, for our team, and for the black community. We are proud of the diversity within our company, with a team of Black, White, Asian, Native American, Hispanic and Middle Eastern women. As our team grows we commit to a continued focus on ethnic diversity in the workplace and the recruitment of black employees. The numbers you see above represent the people at our Kylie Cosmetics/Kylie Skin HQ. Our leadership team is made up of two people, @Kyliejenner and @KrisJenner. Thank you @pullupforchange and @heysharonc @uomabeauty for bringing an important issue to the forefront of the conversation in our industry. #PullUpForChange”
Pull Up For Change shared the breakdown on their own IG, and commenters were skeptical, to say the least. Some accused the brand of “profiting off the Black community” and even “[stealing] Black women’s ideas”.
Others pointed out that Kylie was just exposed for manufacturing financial information to make herself look like a billionaire, so it may be hard to trust the reality star when she shares numbers right now. Comments included:
“Wonder if the same people who (mis)calculated her earnings for Forbes made up these numbers too 🤡 #vagueresponse”
“Sure she ain’t lie about this like she lied about her financial status? If this is true- props to them. 🤷🏾♀️”
“Right but @forbes called them out for fudging numbers🤔 imma need an alternative source on their employee stats.”
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There are a few things about the brand’s attempt at transparency that seem less-than-transparent. For one, it doesn’t include a breakdown of the kind of roles these women are filling at the company. (As one commenter put it, “Is this at executive level or the warehouse ?”)
For another, the post lists Kylie and momager Kris Jenner as the only members of the leadership team… but parent company Coty just named a new CEO for Kylie Cosmetics last week, former head of luxury brands Simona Cattaneo. (For what it’s worth, the previous CEO was a man, but he left before ever officially filling the role.)
Knowing the KarJenner clan, we can’t help be a little suspicious of taking these numbers at face value. But what do U think, Perezcious readers??? Should we trust their word? Or would you like to get a little more info here?
Ch-ch-check out the original Kylie Cosmetics post (below):
[Image via WENN/Instar]
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