It has become its own meme at this point, but Gwyneth Paltrow is really into lifestyle and wellness stuff. Her mega-brand Goop has turned into a massive business success. Many more celeb-founded and star-powered brands have followed suit, too. Take Kourtney Kardashian‘s ventures with Poosh and Lemme, or Jessica Alba‘s work with The Honest Company. Lifestyle brands are hot! Gwyneth’s success has come in […]

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