Yet another big scandal going down in the beauty industry right now… and this one is all over social media, too!
This time, the target is Beautycon, and specifically the company’s embattled chief executive officer, Moj Mahdara. A new anonymous Instagram account, @BeautyconnedbyMoj, has popped up, and it features alleged ex-employees of the company who have not-so-nice things to say about the CEO and the way things are being run right now.
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The new IG account first appeared late Thursday afternoon, according to WWD, and features screenshots of the company’s negative reviews on Glassdoor as well as other posts, videos, and screenshots of comments made by what appear to be ex-employees. Aside from an IGTV video made by influencer Patrick Starrr, which openly calls Beautycon a “hodgepodge mess,” most everything posted on the account is anonymous.
When reached via DM by WWD on Thursday, an anonymous administrator of the IG account sent back a DM with a statement about the purpose behind creating the profile, and sharing the damning anonymous comments. The unidentified person wrote:
“We are a collective group of people who have worked with Moj in some capacity through Beautycon over the last 5+ [sic] years. The purpose of this account is to share our firsthand experiences with Moj and receipts in a format where she can no longer continue to silence our voices and deny her abusive behavior. We want to be clear that we love the Beautycon community and festival and hope to see it thrive under new management. For too long [sic] Moj continues to scam and bully the people who work tirelessly to give her a platform with no repercussion for her continued dishonesty. We also hope to help educate the key celebrities, investors and other key partners that continue to support Moj because they are unawarely complicit.”
In posts on the account, Mahdara is called “an absolute monster,” and accused of various things including “emotional abuse, mental abuse, verbal abuse, underpaid staff, missing payments, ZERO [sic] accountability, name-calling, ignored contracts, manipulating new hires to come on board regardless of bankruptcy, pending lawsuits and robbing customers of their money with ticket sales for a festival that isn’t happening,” along with “belittling harassment.”
Further research into the company’s Glassdoor reviews confirms some of the same alleged issues, at least based on the anonymous complaints made by alleged former employees. In that case, one review suggested working at Beautycon was similar to “working in the Trump White House,” while another added an accusation that the embattled CEO “is only interested in her own personal gain and uses everyone for as long as they can stand it.”
As you can see (below), the account has a very pointed and specific perspective — lambasting Mahdara:
Wow!
And there’s a LOT more where that came from… click HERE to see the account itself.
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Beautycon’s upcoming festivals in New York (October 31 and November 1) and Los Angeles (December 5 and 6) are both still set to go as of now, with tickets still for sale — even as both cities have rolled back reopening plans amid a surge in coronavirus cases across the United States. We’ll see how things play out from here ahead of those two events…
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[Image via Beautycon]
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