Derek Chadwick is dipping his toes into the beauty community with the launch of his new brand Chaddy!
You are already familiar with the model from his campaigns with the likes of Calvin Klein, Abercrombie and Patrick Ta Beauty.
Now, he’s putting all of the beauty knowledge he picked up on the job into practice with the creation of his new business.
Chaddy‘s first launch is set to fill a hole in the beauty industry, and it will be available very soon.
Read more about Chaddy…
First up for the brand is a range of Matte Lip Plumpers, which will enhance the appearance of your lips without the shine associated with other plumpers. The formula is peptide enriched, features all-natural flavoring and promises to provide hydration and lasting fullness upon application.
The Matte Lip Plumper was inspired by Derek‘s experience using plumpers on set and his desire to create something similar that was sustainable and great for daily use.
“After years of working in the modeling industry, these brands made me feel really confident from using their products, and I wanted to take that experience, simplify it, and apply it to Chaddy for a barely-there, minimalist look,” he explained to Just Jared.
Chaddy will launch on November 8. You can pick up pieces from the collection at the brand’s official website and keep up with them for future launches and additional details over on Instagram.
Get a better look at the Chaddy product photos in the gallery…